Guau&Cat is a 100% natural pet food brand for dogs and cats, offering high-quality products at a highly competitive price point. While this accessibility helped position the brand in the market, it also created some distrust among consumers, who questioned the product quality. With a limited visual identity and simple packaging (a strategic decision to keep prices low), the brand urgently needed to redefine its image and personality in order to build credibility and connect with a wider audience.

At this stage, I joined the marketing team as Art Director, leading the brand’s visual and strategic redesign. From redefining its tone and personality to overseeing the graphic execution and production of internal campaigns, we worked to build a stronger, more approachable, and more credible identity, one capable of reflecting the product’s quality without losing its accessible spirit.

From Genesy to Enginy: a new name, a complete rebrand and a more distinctive voice for a B2B sales platform. I led the campaign’s creative direction and audiovisual production, translating the new brand into a launch film, social content and a guerrilla activation at 4YFN in Barcelona.

Three pre-launch teasers build curiosity around John, the unusually calm and efficient person in a chaotic sales team. The official film reveals the tool behind his work. The campaign was produced in both English and Spanish. Beyond the launch, we carried the brand’s rebellious, dynamic attitude into social media and brought it into the real world at 4YFN.

An independent paid media creative test for Coinbase. The starting point is a human tension: we wait to feel ready, even though trying is how we learn. Three creative routes turn that tension into an approachable invitation to begin.

Creative strategy, concept development, copywriting and art direction. The visual universe pairs cinematic everyday moments with direct headlines and a flexible graphic system, then translates the idea into selected social and display adaptations.

A campaign for Zazume, a rental management company for property owners. The idea reframes the benefit of handing over the day-to-day work: the real luxury is having time for yourself.

“We manage your property. You do your thing.” A clear promise brought to life through relaxed, cinematic moments, direct headlines and the brand’s green accent. Meta Ads adaptations announce the service in Valencia; an outdoor execution extends the idea into the city. Original campaign copy is shown in Spanish.

Two publishing imprints, designed to collaborate while keeping their own personalities. The identity work gives Forclòs and Forascena distinct voices within a coherent editorial universe.

A geometric monogram and warm neutrals give Forclòs a quiet, precise character. A brush-drawn gesture and red accent make Forascena expressive and bold. Distinct logotypes, typographic voices and repeating patterns bring both identities into a shared world of books.

An editorial fold-out conceived to accompany orders from GOI, Jessica Goicoechea’s fashion brand. A small printed piece becomes a campaign poster, extending the brand experience beyond the purchase and inviting customers to discover more of the collection.

The commissioned proposal was developed but ultimately did not go into production. Campaign photography, oversized typography and red accents shape a bold editorial rhythm, explored through the print artwork and physical prototypes.

A selection of commissions for Sant Cugat City Council, spanning cultural celebrations, neighbourhood markets, civic-awareness campaigns and local publications. Illustration and graphic systems made to work across the city, from large-format street banners to print and participatory applications.

Illustrated campaigns adapted to street banners, printed programmes, participatory pieces and editorial publications. From Sant Jordi’s colouring sheet to the Sant Pere celebration and neighbourhood markets, each project carries a consistent visual world across its applications. Original Catalan artwork is shown alongside selected presentation mockups.